A Son of the Circus

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Jewellery brand http://www.ukoutletfirst.com Pandora has announced that it is setting up a new digital group to drive digital innovation and deliver seamless customer experiences online and offline, as it continues to push forward with its relaunch.

The new dedicated digital group will be based in the jewellery brand’s Copenhagen headquarters and has been tasked with boosting the company’s digital presence, omnichannel expertise and use of data and will bring together software engineers, designers and analysts.


In a statement, Pandora explained that the group has been tasked with the “rapid evolution of Pandora’s digital customer experience”, as well as drive sales through its digital channels, while also strengthening the brand’s abilities to capture, analyse and apply customer data to enable better personalisation of the customer experience.


Pandora’s chief digital and omnichannel officer, David Walmsley, said: “How we derive the benefits from technology and data to create a great customer experience is key for us as a global brand. Today marks the next stage in Pandora’s digital transformation, as we make this significant investment in our technological capabilities.”

Peter Holmberg, chief information officer, added: “Data-driven customer growth is a strategic bet for Pandora and our ambition is to become best in class at personalisation within 2-3 years. This group will be instrumental in delivering on our aspirations within advanced data analytics.”

The new group is expected to become operational in April 2020 and will include an expanded in-house development teams, an in-house user experience design studio, new supporting planning functions and significantly strengthened data analytics teams.

Pandora expects to hire around 80 new employees in 2020 and expand further in 2021, with key roles including product managers, digital engineers, operations managers, strategy managers and data analysts.

Another added: “Essence has been discontinued so charms will be hard to get hold of, standard charms will not fit, they
are too heavy for the Essence bracelet but it’s a beautiful bracelet at a bargain price.”


Where the discontinued Essence range has a thin, dainty chain, the snake chain selection has a 3mm width and is designed
for stacking charms.

Although the photo of the woman’s bargain bracelet does make the chain look thinner than on the website, the shopper
settled the argument once and for all when she pointed out how the receipt states it’s part of the snake chain range.

You may have already started your Christmas shopping, but if you haven’t, you should. Not just to spread the cost of
the extremely spenny holiday, but to take advantage of the sales – including this incredible offer from Pandora. The
pretty jewellery is normally a favourite for the festive season, and now everything on the site and in store is 3 for 2,
so you can kill three birds for two stones. The only things not included in the offer are products already on sale
(including the Build a Bracelet promotion) or those bought from outlet stores. Other than that, you can have your fill
of Pandora jewellery for 3 for 2 from now until 2 October.

There’s something for everyone, from elegant sparkly earrings, to the Disney collaboration with the brand. As is
standard with these kind of deals, you’ll get the cheapest of the three items for free, with the discount applied at
the checkout. If you spend more than £60 online, you’ll also bag free delivery. Sorted.

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